Press Release: Barber Bar Launch & Subscription

► Barber X Bar in Coogee Beach, New South Wales unveiled its new shop to the local community, employing a unique press release to distinguish itself from other barber shops and bars. Focusing on their innovative subscription model set the tone for their business and created a newsworthy story. Delving deeper into the subscription’s key benefits, the release aimed to foster a welcoming atmosphere, encouraging patrons to view it as more than just a place for haircuts. Though one of the first, other shops offered haircutting subscriptions (and drinks), but no other shop offered bottomless coffees included in the price. With more savings than any other local hangout, the combination of these services created an irresistible offer.

“The guys at the shop love the press release by the way!” – shop web designer