Case Study: Crafting a Content Marketing Strategy for an Accounting Firm

Matt, a content strategist for a successful accounting firm in Miami, Florida, needed a structured and results-driven content marketing plan. His firm, akin to a local Big 4 financial auditing service, catered to businesses across multiple industries. With consistent projects and a need for a strong, creative content strategy, he sought guidance to refine and optimize his approach.

The Challenge

While Matt had a steady stream of content initiatives, he lacked a comprehensive strategy to align his efforts with business goals. He needed in-depth competitor research, SEO-driven content ideas, and a clear roadmap to pitch to stakeholders effectively.

The Strategy: A Systematic Approach

I implemented a structured content marketing plan starting with:

• Competitor Analysis: Researching the top 20 industry leaders to identify best practices.
• Content Audit: Evaluating existing assets to pinpoint gaps and opportunities.
• SEO Keyword Research: Identifying high-impact keywords to improve search visibility.
• Content Calendar & Scheduling: Creating an organized workflow for consistent content delivery.
• Stakeholder Pitch Strategy: Developing a clear runway of content-driven insights to present to decision-makers.

The Results

The strategy provided Matt with a well-defined, actionable plan that not only streamlined content production but also strengthened his ability to communicate the value of content marketing to stakeholders.

By delivering a systematic, results-oriented strategy, I helped Matt transform his content marketing approach—turning scattered efforts into a structured, scalable plan for long-term success.