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Kiara, a UX designer and developer in Bondi Beach, needed more than just a portfolio—she needed a message that resonated with high-quality clients. While her design skills spoke for themselves, her website copy had to communicate the true value of her expertise. By crafting a strategic, engaging copy deck, I helped transform her website into a sales asset. The result? Not only did she elevate her own brand, but she also expanded her service offerings to include copywriting, turning a one-time project into an ongoing collaboration.
Mark’s Harlem boutique gift shop needed a content shift from retail to lifestyle branding. Using customer insights, we refined their messaging and crafted high-impact blog content. The result? A strategic content plan that deepened audience engagement and positioned their brand for long-term growth.
Matt, a content strategist for a Miami accounting firm, needed a structured content marketing plan. Through competitor analysis, SEO research, and a strategic content calendar, we created a results-driven roadmap. The outcome? A scalable strategy that streamlined content production and strengthened stakeholder buy-in.
Ravinder, a B2B tech consultant in New Delhi, needed engaging, non-sales-driven content for VR, AR, and 360-degree tech. Using customer insights and search trends, we created an evergreen content framework with optimized headlines and topic clusters. The result? A clear content strategy, enhanced engagement, and future collaboration opportunities.
A local pet training program aimed to boost interest by rebranding their graduation ceremony as a “Bark-Mitzvah” after a trending keyword surfaced. This creative approach generated leads, strengthened partnerships with adoption agencies, and sparked engagement through a blog post. This was a creative sample idea as a content audition. The success led to a retainer contract with a content marketing agency.
I created a blog post comparing liposuction and tummy tucks, tailored to postpartum body transformations for a plastic surgery marketing agency. By addressing common queries and using customer-centric language, the post boosted visibility, leading to an ongoing retainer with the agency.
(Sample) TOMS, a footwear company in Los Angeles, expanded their product line to include matching bags, aligning with their audience’s values of altruism and sustainability. The press release highlighted the brand’s One-for-One initiative, where funds from bag sales support safer births globally. This effort reinforced TOMS’ commitment to socially conscious business practices while promoting their new offerings.
Barber X Bar in Coogee Beach, New South Wales, launched its new shop with a unique press release focusing on its innovative subscription model, differentiating itself from other barber shops and bars. The release highlighted the shop’s welcoming atmosphere, positioning it as more than just a place for haircuts. The press release was well-received, earning praise from the shop.