Case Study: Web + App Developer Lands Evergreen Content Ideas
Ravinder, a B2B tech consultant and app developer in New Delhi, sought fresh inspiration for the next season of content in the Virtual Reality (VR), Augmented Reality (AR), and 360-degree technology space. His request was clear: engaging yet general content that didn’t feel overly sales-driven. However, navigating the complexity of multiple tech fields while maintaining clarity posed a unique challenge.
The Strategy: Leveraging Voice of Customer Data & Search Trends
To craft high-value content, Ravinder was guided through a structured process that included:
- Five open-ended strategy questions about his brand, audience, and past content performance.
- Voice of Customer Data analysis to identify the key pain points and interests of his target market.
- Search trend research to optimize headlines and ensure evergreen relevance.
The final deliverable was a carefully packaged content framework featuring optimized headlines, topic clusters, and a visually designed template with additional strategic recommendations.
The Results
- Clear direction for content marketing with a bank of evergreen, high-impact ideas.
- Enhanced audience engagement through a balance of technical depth and humanized storytelling.
- Future collaboration opportunities, as the structured approach sparked new project ideas.
By transforming ambiguity into an actionable strategy, this project reinforced the power of structured ideation, customer insights, and content marketing as a driver for tech consultancy growth.
