Blog Post: Content Marketing Agency, Dog Training Program

► A local pet training program strategically reached out to their community to raise interest in their graduating class of Barkaholics. After a local news article revealed a unique keyword growing in popularity, a new hypothesis was ready to test; If the standard pet graduation ceremony became a puppy coming of age instead, then the program could generate more leads, provide a value-add for adoption partners, and gain engagement via the blog post reporting the event.

Generating a creative spin on the idea of a “Bark-Mitzvah” joined Marketing and PR Strategy, landing a retainer contract at a content marketing agency.